LeadRiver · For trade contractors
LeadRiver watches your software and drafts your follow-ups while you're on a roof — or mowing a lawn, shotcreting a pool, spraying for bugs, or wiring a panel. You hit send. We never touch your customers.
Built for
Roofing·Solar·Pest Control·Landscaping·Pools·FoundationThe problem
0%
of inbound calls to contractors go unanswered.
0 min
the window before a hot lead goes cold.
$0
average value of one missed roofing deal.
LeadRiver catches what your office misses. Every lead, every estimate, every renewal. Drafted and ready before you climb down.
The wow moment
This lands in your inbox at 6am local. You triage in four minutes. You're done before your first coffee. Click any item to read the draft.
Supplier · Beacon Building
Order #88231 confirmed
Insurance · State Farm
Claim 4729 — adjustor scheduled
Good morning, Tom. Here's what hit overnight. Drafts are ready — scan, tweak, and send.
How it works
You already pay for the software you need. We work the keyboard you already pay for. No new dashboard to babysit.
STEP 01
Connect in 8 minutes. Standard integrations. No custom dev. We read what you already have.
STEP 02
Every 60 seconds we scan what's changed. New lead? Stale estimate? Renewal coming up? We see it.
STEP 03
We write the reply. You read it. You hit send. We never message your customers. Ever.
Real integrations
Not on the list? Tell us. We add one new connector every two weeks.
The Firewall
Other AI tools
LeadRiver
That restriction is the product. It's why a careful owner can run us at scale without a single worry.
“A real quote from our first shadow-mode roofer lands here the day we close them. We’d rather leave the space honest than fake it.”
Reserved for a real founding customer
We don't run stock-photo testimonials. The first signed quote replaces this card.
Five workflows
Hover or tap any card to see the kind of draft Atlas will write for you. Real copy. Same tone you'd use yourself.
New lead lands in your CRM. We see it inside 60 seconds and draft the first reply.
Sample draft Atlas writes
Re: New estimate request — 2841 Birch Hill
Hi Mike — thanks for reaching out about the roof. I can be at the property Thursday morning around 8am for a 20-minute look. If that works, hit reply with the gate code and I'll lock it in. — Tom
Quote went out 7 days ago and went quiet. We write the nudge that doesn't sound like a nudge.
Sample draft Atlas writes
Quick one on the Birch Hill quote
Hey — just checking in on the quote we sent last Tuesday. No pressure either way. If you've got questions on the cricket detail or the underlayment line, happy to walk it. — Tom
Invoice hits 30 days. We draft the polite reminder you'd write if you had ten more minutes.
Sample draft Atlas writes
Invoice #4192 — friendly reminder
Hi — just a heads up that invoice 4192 hit 30 days yesterday. If it's already on the next check run, ignore me. Otherwise, here's the link to pay online. Thanks. — Tom
Service contract is 30 days from rolling. We catch it and draft the renewal note.
Sample draft Atlas writes
Your roof maintenance plan rolls Aug 14
Quick note — your annual maintenance plan auto-renews August 14. Same crew, same price, no action needed unless you want to upgrade to the storm-add-on. Drop a reply if you do. — Tom
Job finishes 5-star. We draft the referral ask while you're still in the driveway.
Sample draft Atlas writes
Glad we got that one buttoned up
Thanks for the kind note today, Sara. If anyone on your street is dealing with the same kind of storm damage, we'd appreciate the intro. No pressure — just a quick reply with a name works. — Tom
Pricing
Three outcome-based tracks. Flat monthly or a share of the revenue we save you — whichever feels honest. Auto-refund if we miss our promise. You don't ask; it just happens.
Track 1
or 10% of recovered revenue
We only get paid when a dead lead becomes signed paper.
Auto-refund
If we miss the promise, you get the month back. Automatically.
Track 2
or $5 per lead
Every inbound lead replied to in under 5 minutes. Or it's free.
Auto-refund
If we miss the promise, you get the month back. Automatically.
Track 3
or 5% of renewals
Catch every contract before it rolls. Pay only on saves.
Auto-refund
If we miss the promise, you get the month back. Automatically.
Subscriptions come later — once we've proven the outcome with you. Founding customers lock in 50% off whichever track they pick.
Lock in founding pricingFounding customer program
50% off year one
Locked in for 12 months. No price-creep at renewal.
14-day shadow mode
We watch and draft. You don't pay a cent until you've read drafts you'd actually send.
Direct line to the team
You get a Slack channel with the agents building the next 30 recipes. Tell us what's broken. We ship the fix.
50 of 50 founding spots remaining.
FAQ
Plain-English answers. No marketing fluff. If yours isn't here, the founding-customer form has a notes field.